These typeface styles are more legible than script and fancy fonts, making reading and comprehension easy for the reader. In general, professional emails should use fonts from the serif and sans serif font families. These fonts include Cooper Black, Bourton, Abril Fatface, Gilro, and Gazpacho. Decorativeĭecorative, fancy fonts are bolder, with more flourish and personality. Script fonts mimic various handwriting styles. These fonts include Arial, Calibri, Proxima Nova, Helvetica, and Futura. Sans serif fonts are similar to serifs, but they don’t use decorative legs. These fonts include Times New Roman, Courier New, Baskerville, Garamond, and Georgia. Serif fonts are recognizable by the small lines that decorate the legs of each letter. Here are the four main font families: Serif What are font families?Ī font family is a group of fonts that share common design elements but may differ in style, weight, or slant. But how do you choose? Let’s discuss the key factors that make a font suitable for professional emails. How to choose the best email font for your businessĬhoosing the right email font to use at work can help you start out on the right foot with clients, make a good impression on higher-ups, and improve your rapport with colleagues. Choosing a simpler email font makes messages easier for workers to read and at a faster pace than fancy fonts. Our brains take in information like spacing, the shape of the word, and even groups of words simultaneously. This makes doing business globally more convenient no matter what language is spoken.įinally, when we read, we aren’t focusing on one letter or word at a time. In an era of heightened focus on cybersecurity, a simple, clean font can help make your email look more trustworthy and credible, which is especially important if you’re sending a large attachment to someone who doesn’t know you very well.Īnother reason many are shifting to plainer fonts is that they typically offer a wide range of characters that work well in different languages. To assist those with limited visual acuity, accessible fonts and other features are becoming the new standard.Įmail is also used to send large files, such as audio files and videos. Communicating online via email is the most popular way that organizations collaborate and share information. Times New Roman has been the go-to font for many government institutions for decades, but many are switching to fonts with fewer flourishes for several reasons.įirst, there has been a major shift to make technology more accessible. All three components of a professional email are affected by the font you choose.įor example, the US State Department made headlines at the beginning of the year when it announced that the agency will change its default messaging font to Calibri. Clarity is what happens when you combine professional word choice with a professional typeface. Readability measures how quickly and accurately readers can comprehend your writing. Legible means your font should make it easy to distinguish letters and words. Yes! The font you choose to express your thoughts in an email needs to be legible, readable, and clear. A quirky font sent from a work email address isn’t a great way to represent your organization professionally.īut do email fonts matter that much? Let’s talk about why you should choose a professional-looking font for all of your outgoing emails and the best email fonts of 2023, and look at some tips for finding the best font for you. Some email fonts present your words clearly and effectively, while others can be distracting and hard to read. It’s important to give off a professional image with colleagues, especially in an email. Don’t get me wrong, showy fonts in bright colors are fun, but they aren’t a good fit for the workplace. You open it, and it looks like a child got hold of their parents’ email account. A message from a colleague appears in your email inbox.
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